Skip to content Skip to footer

We are EphrathLux

Rooted in a rich legacy of more than three decades, The Hair Shop represents more than just a hair extension company – we are your partners committed to quality, innovation, and your success as a stylist.  

The Hair Shop was founded by Ryan Tokko who made it his personal mission to never turn away a customer seeking hair options. With his background in polymer engineering & science and his passion for hair extensions, he invented some of the most groundbreaking solutions in the industry. He designed easier & faster ways to apply extensions while uniquely sourcing the most diverse range of hair colors, lengths, and textures. 

Today, we maintain the highest array of hair solutions and continue to cultivate authentic connections with top industry professionals while championing education. The Hair Shop’s unique physical retail presence now proudly spans notable cities such as Los Angeles, Orange County, New York, and Houston, with plans to expand both nationally & globally. 

Strong & Persuasive

Established – 2022

Ephrath Lux was founded in 2022 in the USA by beauty enthusiasts passionate about empowering women with premium hair and beauty products. Recognizing a gap in the market for high-quality Brazilian hair and thoughtfully curated beauty essentials, Ephrath Lux was created to bring luxury, style, and confidence to every woman.

What began with just a few small orders has grown into a trusted online destination for women seeking exceptional quality, unmatched elegance, and a shopping experience they can rely on. At Ephrath Lux, every product is selected with care to ensure you feel beautiful, confident, and unstoppable.

Featured Products

Our Mission

Our mission is to deliver the finest quality products, expert guidance, and timeless styles that elevate your natural beauty with confidence. At Ephrath Lux, we believe hair is more than just a look — it is a powerful expression of individuality, self-care, and personal confidence. Every product we offer is crafted to help you feel empowered, beautiful, and authentically you.

At EphrathLux, quality is at the heart of everything we do. From our premium Brazilian hair to carefully selected beauty products, we ensure every item meets the highest standards, helping you look and feel your best with confidence.

Adored by Our Clients

Alma Haven
Alma HavenPurchase item: Brazilian Deep Wave
"The shipping is always fast and the customer service team is friendly and helpful. I highly recommend this site to anyone looking for affordable hair types."
Sophia Richard
Sophia RichardPurchase item:Brazilian Water Waves Natural Hair
"I have been shopping from Ephrath Lux for months, and their Brazilian Water Waves Natural Hair is by far the most natural-looking and long-lasting hair I’ve tried."
Olivia parker
Olivia parkerPurchase item: Brazilian Deep Wave
"I have been shopping on Ephrath Lux for some time now and I can confidently say it is the best online Brazilian hair website out there."
Nancy Clark
Nancy ClarkPurchase item:Brazilian Water Waves Natural Hair
"I recently tried the Brazilian Water Waves Natural Hair and I can confidently say the quality is unmatched. Ephrath Lux never disappoints.