We are EphrathLux
Rooted in a rich legacy of more than three decades, The Hair Shop represents more than just a hair extension company – we are your partners committed to quality, innovation, and your success as a stylist.
The Hair Shop was founded by Ryan Tokko who made it his personal mission to never turn away a customer seeking hair options. With his background in polymer engineering & science and his passion for hair extensions, he invented some of the most groundbreaking solutions in the industry. He designed easier & faster ways to apply extensions while uniquely sourcing the most diverse range of hair colors, lengths, and textures.
Today, we maintain the highest array of hair solutions and continue to cultivate authentic connections with top industry professionals while championing education. The Hair Shop’s unique physical retail presence now proudly spans notable cities such as Los Angeles, Orange County, New York, and Houston, with plans to expand both nationally & globally.
Strong & Persuasive
Established – 2022
Ephrath Lux was founded in 2022 in the USA by beauty enthusiasts passionate about empowering women with premium hair and beauty products. Recognizing a gap in the market for high-quality Brazilian hair and thoughtfully curated beauty essentials, Ephrath Lux was created to bring luxury, style, and confidence to every woman.
What began with just a few small orders has grown into a trusted online destination for women seeking exceptional quality, unmatched elegance, and a shopping experience they can rely on. At Ephrath Lux, every product is selected with care to ensure you feel beautiful, confident, and unstoppable.
Featured Products
Our Mission
Our mission is to deliver the finest quality products, expert guidance, and timeless styles that elevate your natural beauty with confidence. At Ephrath Lux, we believe hair is more than just a look — it is a powerful expression of individuality, self-care, and personal confidence. Every product we offer is crafted to help you feel empowered, beautiful, and authentically you.
At EphrathLux, quality is at the heart of everything we do. From our premium Brazilian hair to carefully selected beauty products, we ensure every item meets the highest standards, helping you look and feel your best with confidence.
Adored by Our Clients